Why apostrophes matter

10th January 2019 / by Richard Gray

I was asked one morning whether I thought that using apostrophes correctly really mattered.

Now I’m afraid I’m one for correct spelling, grammar and punctuation and, call me old fashioned, but I wince when someone writes me an email and says “Hope your well.” I appreciate the sentiment but still wish I didn’t mentally add “Hope my well what? Hope it’s not run dry? Hope no-one’s fallen in…?”

Maybe I should care less (or get out more) but really (nameless pub we visited on the weekend) you don’t spell omelettes with an apostrophe. Gaah!

So these are minor points – does an email carry less weight if I’m asked “what time there coming”? Will I deliberately not order chip’s(!) with my fish simply on principle? No, of course not – I’m in the pub, I’m there, let’s eat!

But … turning our attention to websites – if, as a consumer, you haven’t yet decided whether or not to place your order with a supplier then it could make all the difference in the world.

Whatever your stance on spelling, grammar and punctuation, would you be more inclined to part with your cash on a website where care and attention had been paid to getting these things right?

I’m betting so.

My feeling is this – if a site doesn’t care about getting these things right (which cost nothing) then it probably doesn’t care much about its users or possibly the quality of its product either.

All of a sudden I have lingering doubts – will the goods be up to scratch, will there be a problem if I need to return something, what’s the customer service like…? Just who ARE the people running the site – can I trust them with my order?

And if I have doubts, what do I do? I go somewhere else…

Apostrophes matter.

End of.

Rich's Rants

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Put things where people expect to find them

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Don't confuse with colour

Putting aside the colour blindness issues of using colour to illustrate state, for those of us who aren't colour blind, please use colour in a way that makes sense.

Why apostrophes matter

I was asked one morning whether I thought that using apostrophes correctly really mattered.

Show you care

Show your users that you care about the small things and it will show that you care about the big things too.

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