Updated look and feel for Kingsley Smythe

Heading into the prime sales season for garden furniture, we’ve just designed and implemented a new theme for our friends at Kingsley Smythe.

Business owner, Laura, wanted to give the site a fresh new feel for the 2023 season, and wanted to see that design consistency spread from the website to social media adverts and printed materials.

We used dark olive, green and ivory for most of the website, with a splash of yellow for accent colours and buttons.

We improved the User Experience (UX) on both mobile and tablet, offering a better way to apply filters to find products, and ensuring that images were large and eye-catching on both platforms.

We created Facebook ads in the same style as part of our wider paid search campaign, and designed and printed several A4 flyers to give to visitors at tradeshows.

Giving existing websites an update with a new theme is a very cost-effective way to ensure the site remains visually interesting and keeps up with latest design trends. It also provides an opportunity to enhance the UX, ensuring you’re giving your users the best possible experience when browsing your site, regardless of platform.

If you would like us to look at giving your website a new lease of life, do please get in touch.