Evolving an established brand online
We united four separate websites into one seamless experience, improving mobile usability while preserving Helen Browning's Organic's established brand identity and heritage.
18th October 2022 / by Richard Gray
It’s been a busy couple of months in the Pink Fish offices with several new websites and website updates being rolled out this Autumn.
Oxfordshire-based author, Nicola Cornick, is the latest client to have a brand new, hot off the press, website to accompany the launch of her new book – The Winter Garden.
Nicola got in touch with us after seeing the design work we did on the new Lydiard Park website. Wanting something similar to promote her line of dual-time historical novels, we were able to build on this and take further design inspiration from her range of book covers.
Nicola publishes in both the US and the UK simultaneously, and the two audiences have different book covers and titles. An important part of the new site was being able to deliver this content to the appropriate audience without the need for a separate site or US- or UK-specific page URLs.
We achieved this with a clever bit of front-end and back-end programming which allowed us to provide two book covers, two different titles and links to different publishing outlets for each book, the choice of which to show being based on the location of a visitor. This extends to several pages across the site and provides a seamless (and easy to use) interface for visitors and website managers alike.
A responsive design, clean lines and a clever events section showing where Nicola is speaking next completed the site.
We very much enjoyed working with Nicola on this one and wish her every success with the new book launch.
Have a look at her new site and see what you think.
"My new website is all that I had hoped for and more. Fresh, vibrant and yet still capturing the essence of my historical writing, it’s a wonderful showcase for my books. Thank you to Pink Fish for their vision and super-efficient service."
Nicola Cornick
International best-selling author
If you think we can help with your next project, please drop us a line or call us. We’d love to meet with you to see how we could work together.
Our offices in Stratton St Margaret are easy to reach with free parking right outside the door.
Telephone:
Alternatively, drop us an email @ Pink Fish