Evolving an established brand online
We united four separate websites into one seamless experience, improving mobile usability while preserving Helen Browning's Organic's established brand identity and heritage.
27th February 2025 / by Richard Gray
It’s been a fascinating past few months here at Pink Fish as our software developers have been working on a back office and stock control system for one of our clients.
As with many organisations, staff were using Excel spreadsheets to manually manage orders. Customer and order information was copied and pasted from the online shop into Excel, where it was then further manipulated as the order progressed.
This was time consuming and prone to data entry errors. It was also difficult to assign orders to delivery routes – this task alone taking at least an hour a day. Staff also had no visibility of how much stock was available in any of the warehouses.
The new back office we developed is fully integrated with their e-commerce website. It receives order information through an API and displays this in an easy-to-use interface for system administrators. They can then manage those orders independently of WooCommerce. This introduces much more flexibility in terms of what they can do.
Actions include:
The advantages are numerous:
The hope is that all of this will save several hours of administration time each week.
Working on large systems like this is always a challenge. From planning and wireframing to coding, implementation and testing, bespoke systems development is almost always time consuming but generally very enjoyable – especially when clients tell us how much time they’ve saved and how much they love using their new software!
If you think you could benefit from additional software to support your business processes do please get in touch – we’d love to hear from you.
If you think we can help with your next project, please drop us a line or call us. We’d love to meet with you to see how we could work together.
Our offices in Stratton St Margaret are easy to reach with free parking right outside the door.
Telephone:
Alternatively, drop us an email @ Pink Fish