Private Healthcare for GWH, Swindon

Today sees the launch of a brand new look (and name) for The Shalbourne Suite, providers of private healthcare through the NHS in Swindon.

Rebranding as Great Western Hospitals Private Healthcare, we first worked with the team to develop their corporate brand, style, colour palette and logo. We then further developed a branding guidelines document which provided details of when and how the logo can be applied, what wording should be used and what rules needed to be followed by partner organisations.

Our design team then worked on rebranding letter-headed paper, comp slips, business cards, pens, pads, folders, coasters and lanyards. We also provided PowerPoint slide decks and electronic email signatures.

At the same time, we began work on the new website. We took the new logo and colours and worked these into a fully responsive design, making sure that the imagery selected for the website toned accordingly.

As usual, we worked collaboratively on a wireframe for the site. This meant we could look at several different ways to present content to visitors. We put this in front of a small focus group who were instrumental in helping us to choose the one which best suited the demographic.

Do have a look at their website for yourself and see what you think.

And if you’d like to speak with someone about a new website, or are thinking of making some changes to an existing one, do please get in touch – we’d be delighted to hear from you.