Evolving an established brand online
We united four separate websites into one seamless experience, improving mobile usability while preserving Helen Browning's Organic's established brand identity and heritage.
14th December 2020 / by Richard Gray
Metex design and manufacture a range of high-quality products for the construction industry. We’d worked on the creation of two sites previously, so were delighted when we were asked to work on a larger combined site which would act as a single sales hub for all Metex product ranges.
The new site features high-quality imagery of all products, an easy to use shop and several UX enhancements to the shop pages, basket pages and checkout pages to streamline the way customers make purchases.
We teamed up with Hopewiser to provide an address lookup facility on the checkout page (we think this works really well) and used JavaScript to make modifications to the basket page to make it easier to change quantities and see the basket value change in real time.
A bespoke search facility allows customers to find their nearest local stockists. Metex load the address details of each and a radius search by postcode returns the ones closest to the customer.
We really like this website and think it not only looks great, but is also really easy and enjoyable to use. Proof that time spent in the wireframing and UX planning stages really does pay off!
Do have a look at their site and see what you think.
If you think we can help with your next project, please drop us a line or call us. We’d love to meet with you to see how we could work together.
Our offices in Stratton St Margaret are easy to reach with free parking right outside the door.
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Alternatively, drop us an email @ Pink Fish