Successful digital marketing, SEO and PPC

Do you want to be more a more effective online business? Are you looking for new customers, to increase sales revenues or grow your market share? If so, our digital marketing agency can help.

As well as web design and development, at Pink Fish we create and deliver successful digital and online marketing programmes and campaigns. We have done this for many companies over many years and have a track record of success that we are proud of and would be happy to share with you.

What is digital marketing?

Digital marketing is fundamentally about two critical elements:

1. Getting your business found online by an audience that is relevant to you. Relevance is key here – we want to increase the number of meaningful visitors to your website.

2. Converting site visits into profit – or at least opportunities. This is the important part because only at this point will you achieve a real return on your investment.

Many online marketing companies will focus heavily on the first part but not give the same attention to the second. Pushing yourself higher up Google and attracting lots of new visitors to your website is only doing half the job. Unless you convert those visitors into new customers or clients, all your investment will have been wasted.

By focusing on both of these elements equally, we ensure you get a real return on your investment.

Digital marketing is more important than ever for all companies with an online presence, but it’s especially important for smaller businesses where often the website is your only source of marketing.

Small, medium and locally focused businesses need to have an effective digital marketing strategy. This could be based around:

• Paid search or Pay-Per-Click (PPC) like Google AdWords
• SEO or Search Engine Optimisation
• Social media marketing

Your strategy needs to be measurable too. You need to know how you’re going to measure your success. Do you want more visitors to your site? Would you like to sell more products? Are you after more enquiries from new customers?

Without an effective, measurable digital marketing strategy, your business will not compete online. There is a danger that it will never reach its full potential. This is where Pink Fish can help you.

Creating an online marketing campaign that works

Search marketing is all about getting your business seen by the right people when they are searching for the products, services or the information that they want. If you can place your website in front of these potential customers ahead of your competitors, then you have a serious business advantage.

When we take on a digital marketing project we will spend a lot of time understanding your business and your target audiences. We’ll review your website, and those of your main competitors too. We’ll also want to fully understand your goals and objectives. What would a successful digital marketing campaign look like for your business?

Once we understand this, we can then put together a targeted digital marketing strategy that is tailored for your business. We don’t use ‘off the shelf packages’ – you’ll see those typically called something like Platinum, Gold and Silver. In these instances, the package is often predetermined regardless of whether it’s right for your business or not.

In most cases, a successful digital marketing strategy will consist of a blend of different elements. These elements will depend on your businesses challenges, goals and objectives.

What are the main elements of digital marketing?

We’ll likely recommend Search Engine Optimisation (SEO) in the first instance. SEO is a way to add value to your website so that Google considers it ‘better’ than your competitors. With time, you’ll hopefully see an improvement in your search engine rankings. It can take several months to see significant improvement, but once you’ve moved up you’re more likely to stay there.

You can also add in paid search – also known as Pay-Per-Click (PPC). By placing adverts in Google’s search results, PPC allows you to instantly be seen by people searching for your products or services. Each time they click on your ad to go to your website, you will be charged a small amount – pence. This can add up over time, so it’s essential that your PPC campaigns are managed and monitored. That’s what we do for you. You don’t want to pay for people to visit your site who are then unlikely to go on and make a purchase or an enquiry. That’s just wasting money.

We can also include paid shopping ads to get your products onto Google’s ‘Shopping’ tab.

Finally, there’s social media marketing. Advertising through Facebook, TikTok or Instagram are great ways to find visitors.

Although these strategic elements are distinct in their own way, they are all linked by one common thing – content. Content is critical – we can’t emphasise that enough. You’ll need to have an effective content plan as part of your digital marketing strategy if you want to successfully promote your business online.

We understand all of this, and our SEO team has years of valuable experience and expertise. We can use this to create and deliver a properly tailored digital marketing strategy for the benefit of your business. Get in touch with us today.

Get in touch

If you think we can help with your next project, please drop us a line or call us. We’d love to meet with you to see how we could work together.

Our offices in Stratton St Margaret are easy to reach with free parking right outside the door.

Telephone:
Alternatively, drop us an email @ Pink Fish

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