Swindon ECommerce website design agency

Pink Fish Associates Ltd is a full-service website design company. Established for over 11 years we have gained invaluable experience and expertise in the design, build and ongoing marketing and management of ecommerce websites.

Responsive web design and development for e-commerce

Appoint us to create your Ecommerce website solution and we will form a specialist team who will work for you to successfully deliver your online shopping project. This team would include creative graphic designers, experienced website developers, usability/UX (user experience) experts, content creators, digital marketing specialists (SEO/PPC) and experienced software developers for any bespoke software development or back-office integrations. You will also get a dedicated project manager who will manage this team of specialists for you and ensure the project runs smoothly and is delivered on time.

Once your Ecommerce website has been launched, our Digital Marketing and Social Media experts would be on hand to help you to promote your business effectively using proven digital marketing strategies and tactics to ensure that your Ecommerce investment delivers against all your revenue goals and other objectives.

As a Swindon-based Ecommerce company and digital agency we have local case studies that we can share with you as well as provide references and testimonials.

If you are in Swindon or the surrounding area and are looking to develop an Ecommerce strategy, or if you already have an Ecommerce website but it isn’t delivering the sales growth and the revenues that you expected, please call us or email us today. We’d be delighted to hear from you and we’ll happily arrange a no-pressure meeting to discuss your ideas, goal, objectives and any frustrations and challenges you might have around Ecommerce – let’s see if and how we can help you.   

Some of the things we have helped other businesses with recently include;

  • Developing realistic Ecommerce strategies
  • Creating effective digital marketing programmes
  • Understanding why some Ecommerce websites just don’t work well
  • Analysing your Google Analytics and what it is telling you about your Ecommerce site
  • Discussing how to improve a site’s usability/user experience
  • Helping to integrate Ecommerce with your warehouse or other back-office systems
  • Understanding why the website is not performing well on mobiles
  • Creating a dynamic new look and feel for an old established Ecommerce website

Effective ECommerce solutions for Swindon businesses

We build our Ecommerce websites using the globally popular and proven WordPress platform and WooCommerce engine.  It is a highly flexible, expandable platform with the capability to grow and develop with your business. This platform also provides a comprehensive easy to use CMS (content management system) and back-end administration system. This is why it is now our favoured Ecommerce website solution.

WooCommerce 4 has just been released and we love the new dashboard feature which has been added to the admin interface.

We have built scores of websites using this WordPress core technology – we have become experts with this website technology and we know just how well it will perform.

It may not always be the optimum choice for all businesses – and we will advise on alternative technology solutions those cases – but where it is the right fit, it is by far the best option especially as, with our bespoke software development skills, we can further enhance performance and create new features and functionality around it, if required.

Getting Swindon’s E-Commerce websites ready for M-Commerce

An E-commerce strategy that doesn’t pay sufficient attention to mobile users is never going to deliver anywhere near its full potential.

The mobile revolution, which really kicked in about ten years ago now, dramatically changed the entire retail landscape and it continues to impact the way consumers shop online. Increasingly now m-commerce (mobile e-commerce) is the new frontline for online shopping.

In simple terms m-commerce means shopping via mobile devices (typically smartphones but tablets are included in this too.)  Without doubt, m-commerce is only going to grow faster as the generation that has grown up with smartphones so deeply embedded in their daily lives become the next new wave of consumers.

As the E-commerce share of retail spending increases, so too will m-commerce’s percentage of the overall consumer spend.

Business Insider states that in 2019 in the US m-commerce accounted for more than 25% of all E-commerce sales. That was double the 2015 figures. They go on to predict that in 2020 (again in the U.S). the m-commerce share of all E-commerce sales will be 45% – almost half! That is phenomenal growth.

Quite clearly if your business is already involved in E-commerce or is looking to join the E-commerce party, then you absolutely have to develop an m-commerce strategy as part of your overall E-commerce strategy.

As we said at the start of this section; an E-commerce strategy that doesn’t pay sufficient attention to mobile users is never going to deliver anywhere near its full potential.

ECommerce multi-channel selling – extend your reach quickly and easily

The successful growth of dedicated shopping platforms such as eBay and especially Amazon, as well as the online shopping sales opportunities on social media platforms such as Facebook and Pinterest, can offer your business fantastically easy ways to reach huge new targeted audiences quickly and at minimal cost.

Amazon and Ebay logo

Our Ecommerce engine of choice – WooCommerce – supports a multitude of specially developed software plugins designed specifically to allow you to promote your products and services on these major platforms.

Here’s just some of things we can do for you if you want to leverage the power and reach of Amazon or eBay:

  • List your entire WooCommerce product catalogue on Amazon and eBay in minutes
  • Create new Amazon and eBay listings individually, in filtered groups, or in bulk
  • Link existing Amazon and eBay listings to their matching products in your WooCommerce catalogue
  • Set separate pricing, fulfilment rules and product details for Amazon and eBay listings based on your existing WooCommerce catalogue data
  • Receive marketplace orders in WooCommerce
  • Synchronise inventory, orders, pricing and product details in real-time

In addition if Affiliate Marketing (getting other independent websites to sell your products and services to their site visitors in exchange for commission) is part of your online sales strategy then we can integrate off-the-shelf Affiliate Marketing modules quickly and easily into your WooCommerce shopping system allowing you to leverage the power of your own affiliates network.

New to Affiliate Marketing?  Here are just a few reasons why you should consider it…

  • 81% of brands leverage the power of affiliate marketing, and affiliate marketing spending is increasing every year.
  • 38% of marketers confirm that affiliate marketing programs are one of their top customer acquisition channels.
  • Customers trust people they know and like. They may not know you yet — but when an influencer (affiliate) recommends your products, customers will be a lot more receptive to what you have to offer, driving up your conversions.
  • Market reach and awareness is one of the major keys to success in online sales. You can spend huge amounts on advertising to get traffic to your site or affiliates can send you high quality, qualified leads as you get access to their audiences, who are already primed to be drawn to your products, because you will have selected the affiliates who are talking to your target audiences .
  • You only pay for the sales you make. No more paying for clicks or leads. When you run an affiliate program, you pay commissions only when affiliates bring you a paying customer.

Protecting your ECommerce systems

It was always inevitable that as the online shopping market developed, so unscrupulous, criminally minded individuals and gangs would be drawn to the opportunity to rip off, defraud and cheat their fellow human beings.  As a result we take the security and protection of all our Ecommerce sites seriously.

Padlock

With our website hosting partners we can provide you with the most up-to-date, secure and reliable Ecommerce hosting systems available. Ensuring that you can operate with 99.999% uptime and protecting your Ecommerce operations from malicious disruptive Denial of Service (DDoS) attacks and hackers looking to penetrate your defences and steal data or hold your system to ransom.

Just a few of the defensive, protective services that we can provide are shown below:

  • Distributed Denial of Service (DDoS) Protection – every year, 17 million businesses are compromised by a Distributed Denial of Service (DDoS) attack, with 91% of those targeted experiencing downtime as a result. Our DDoS Protection service will keep your Ecommerce business online even in the event of a serious and concerted DDoS attack.
  • Web Application Firewalls (WAF) – suspicious activity from potential cyber criminals trying to access your customer data can be blocked and your network protected from anyone trying to exploit weaknesses in your website’s application code.
  • Threat Monitoring – proactive protection – our Threat Monitoring service uses SIEM technology to provide your business with real-time visibility over your infrastructure, ensuring attacks are detected and prevented to keep your business data safe at all times.
  • Penetration Testing – conducting penetration testing is an essential part in keeping your business protected against the latest constantly developing attacks, in safeguarding your critical assets and ensuring you are as protected as you can be against malicious threat actors. We utilise the expert skills of a third party cybersecurity partner to ensure that our penetration testing service makes your online presence is as secure as possible.
  • Managed Firewall Protection – a firewall provides a critical defensive element for website hosting. Unprotected servers (where your website sits) are vulnerable to online attacks, leading to downtime or data theft. A firewall is a protective system that is placed between your network and the Internet. Its job is to protect against unauthorised access to your network. A firewall provides a strong defensive barrier against most forms of attack coming from the outside world.
  • GDPR Optimised Hosting – like falling foul of HMRC, you don’t want the Information Commissioners Office on your case. We can provide you with strong, protected hosting services, exceptionally secure data storage in UK based PCI-compliant data centres and a library of highly useful resources to help you become and remain fully GDRP compliant.

These are just some of the defensive options that we can provide in collaboration with our hosting partners, to keep your Ecommerce operations safe from hackers and other business-disrupting cyber criminals.

Get in touch

If you would like to know more about our E-Commerce services or any of the online selling options mentioned above, including secure hosting, please don’t hesitate to contact us.

We genuinely enjoy being able to help Swindon-based companies to gain the most they can from their Ecommerce operations. You can call us on 01793 886294 or email us at enquiries@pink-fish.co.uk and we’ll get back to you. We truly would be delighted to hear from you.

Swindon’s Local Economy – quick facts and figures

The data shown below is from the latest research conducted by the Centre for Cities. They describe themselves as “the leading think tank dedicated to improving the economies of the UK’s largest cities and towns.”

Operating as an independent research organisation, they gather detailed data on 63 of the UK’s largest cities and work with the Government to produce policy ideas and initiatives designed to help cities deal with the challenges and opportunities facing them.

Swindon’s economy

GDP = £10bn putting Swindon in 10th place vs. the 62 cities included in the study. The total population of Swindon was 221,996 (44/63) and the total number of jobs was 118,000 (38/62).

Swindon’s industrial structure

The makeup of Swindon’s industrial profile is interesting with Manufacturing making up 8.48%. (26/62) At Pink-Fish we thought that this percentage would have been much higher given Swindon’s association with Honda and BMW and other related supply chain businesses.

48.6% was made up of Other Private Services placing Swindon in the top ten for this i.e. 6/62.

Public Services at 19.71% left Swindon at almost the bottom of the list in 59th place, compared to the other cities in the study.

Private Knowledge Intensive Business Services stood at 17.21% putting Swindon 8th / 62. While Other Sectors made up the remaining 6% (29/62).

Swindon business & innovation

Swindon rates really high in terms of productivity. When compared to the other 62 cities reviewed Swindon hold 3rd place. GDP per Worker is £86,814.
In terms of new business start-ups Swindon is ranked mid table at 31/63, with 45.95 business start- ups per 10,000 population.  

Patent Applications from Swindon stood at 6.51 per 100,000 population (42/63) suggesting that the new businesses that are starting up in Swindon are not particularly innovators of new technology.

Business Closures stood at 41.44 per 10,000 population ranking Swindon mid table again in 32nd position out of 63.

Swindon as an exporter

Exports per job in Swindon stood at £15,120 (23/63) Interestingly Swindon is a much bigger exporter of services as opposed to physical good. This may be somewhat surprising given it is the UK home of Honda. Goods exports per job stood at £6,120 (37/63) while services exports per job was £9,000 placing Swindon just outside the top ten performers (11/63).

Jobs and employment in Swindon

Employment Rate was 78.9% leaving Swindon 10th in the list. The split between private sector and public sector jobs was 94,500 to 23,500 giving a ratio of private to public sector employment of 4.02% and placing Swindon 4th out of 62.

Average weekly workplace earnings in Swindon are £527.74 (14th of 62).

Travel and environment

Commuting data:

  • Bike: 4.19% (16/63)
  • Bus /Train: 9.69%  (39/63)
  • Private Vehicle: 68.16 (20/63)
  • On Foot: 9.49 (38/63)

Home Workers: 8.08 (29/63).
CO2 Emissions per Capita (tons) = 4.94 (18/63).
Poor Air Quality Days = 37 (16th of 63).

Housing

Households in:

  • Private Renting (or Rent Free) = 16.93 (42/63)
  • Social Renting = 16.28 (45/63)
  • Home Ownership (full/part) = 66.79 (17/63)

Housing Affordability Ratio = 8.07 (27/62).
Housing Stock stands at 97,830 (44/63).
Mean House Price = £237,291 (23/62).

Get in touch

If you think we can help with your next project, please drop us a line or call us. We’d love to meet with you to see how we could work together.

Our offices in West Swindon are easy to reach with free parking right outside the door.

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