Let’s be clear here – content (the words, images, videos, graphics etc.) that you have on your website is absolutely critical to the success of your website.
This content ultimately has to convert your website visitors, turning them into subscribers, customers and clients. If it can’t do that then your website will not deliver the results that you want.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (Borrowed from our friends at the Content Marketing Institute)
In our experience the vast majority of websites simply do not work as effectively as they should simply because the content on these websites is inadequate in many ways. This is a tragic waste of all the time, effort and money that was invested in that website.
But it need not be like this.
At Pink Fish Associates we focus on website content and content marketing so that your website does the best possible job of attracting traffic to your website and converting that traffic into profit.
We have a team of experienced, professional, creative, content creators who can help you to develop the most effective content marketing strategy for your website and your business. All our team members are native English speakers and all skilled in the art of creating great, compelling content.
A properly structured content marketing programme will help your business be found online, increase website traffic and drive profitable sales.
All of this is available for less than you might expect. Get in touch with us today. We’d be delighted to hear from you.