Creating and Delivering Effective Email Marketing Campaigns

In the modern business environment, email marketing can provide the solution to two of the most important commercial requirements: finding new customers and keeping the ones that you already have.

At Pink Fish we have the expertise and experience of working across a wide variety of consumer and business to business markets to create effective e-marketing campaigns to meet the needs of businesses large and small.

We understand the parameters of budgets and timescales and work with our customers to ensure that their goals are achieved by drawing on the comprehensive range of skills and resources that we have at our disposal.

Generating New Business

Gaining new customers is the lifeblood of any business and in today’s world, email marketing is the most cost-effective method of achieving this objective. Hundreds, indeed thousands, of prospective new customers can be targeted and contacted with powerful and persuasive sales messages.

We work with our clients to identify the triggers that stimulate interest and create email marketing campaigns to generate enquiries for their products and services. New business e-marketing campaigns can be structured to achieve a wide range of objectives including:

  • Introducing a new business
  • Launching new products or services
  • Penetrating new market sectors
  • Increasing share in existing markets
  • Following up previous sales enquiries
  • Maximising the return from other marketing or sales activity

Maintaining Current Business

It is often quoted that a significant percentage of customers are lost through neglect. It is essential therefore that contact is maintained with current customer portfolios not only to make sure that you are not forgotten but to ensure that customers are fully aware of the benefits that you can provide them with.

Innovative and timely email marketing campaigns can not only maintain regular contact with your customers but also introduce them to extra products and services that they may be sourcing elsewhere.

E-marketing integrates with your CRM strategy to improve the effectiveness of customer contact and enhance knowledge of what they require both now and in the future. This is a valuable asset when planning the commercial development of the business. Typical strategies include:

  • Newsletters
  • Special Offers
  • Limited Edition Vouchers
  • Invitations to Events
  • Priority Announcements
  • Loyalty Schemes and Rewards

Whatever you wish to communicate, to both existing and potential customers, Pink Fish Associates can create and deliver cost effective email marketing campaigns that really hit the mark.

Contact us today – we’d be delighted to talk to you about your e-marketing requirements.