Delivering Successful Website Projects

As a Swindon based website design company in our 10th year we have built over 500 websites for business in Swindon and the South West and South Midlands and along the M4 corridor from London to Bristol.

Our approach to delivering a successful website development project starts before you have even placed a contract with us. We invest time upfront with our prospective clients to understand their business environments in detail. We discuss with them the challenges and issues that they are facing and the opportunities that may be open to them. We look at their critical business processes and their key competitors. We also spend time understanding what their business objectives and goals are and then we focus on their key requirements relating to the Internet space and their web presence.

Only when we have this detailed understanding can we really provide a meaningful web development proposal that will meet all their objectives and have the ability to grow and develop with their business.

Once an agreement is signed we will assign an account manager to your project and we then start the website development process.

Your website build project will consist of five stages.

1. The Website Design

We will assign a graphic designer to work on creating the overall ‘look and feel’ of your site. Working closely with you the graphic designer will ensure that your website will look exactly the way that you want it look. We will of course give you guidance based on our extensive experience but you have the ultimate control here so you will get the results you want.

In the design phase we always consider the website ‘usability’. We have seen many sites where graphic design has been placed above practical functionality – a website that looks great but is a bad investment – we will guide and advise you on website usability best practices.

2. The Website Build Phase:

We will allocate space on our development servers for your new website whilst it is being built. In this way you will be able to view the site as it develops. We may ask you to review and comment at various stages of development.

All of the websites we build are fully responsive or ‘mobile friendly’ i.e. they are designed to adapt to whatever device is being used to access it, be it a desktop or laptop device, a iPad or other type of tablet or a smartphone.

3. Website Content Loading:

This phase runs concurrently with the build phase. Here we add all the content to the site, constructing the pages in line with the design plan and building up the site navigation in accordance with usability guidelines based on an agreed site map.

4. Website Testing and Launch stage:

Prior to launch we check all content, links and functionality and we invite the client to do the same. Following that the website will be signed over to the client and then we set the new website live. We will set up Google Analytics for the new website along with Webmaster Tools as part of the launch process.

5. Ongoing Website Reviews:

If you are on our hosting plan we would hold a quarterly review meeting to go through your website stats, review site performance and look at ways of further improving your website’s performance. Our clients typically find these reviews to be of real value.

We believe in working closely with our clients. Whenever possible we would look to build a business partnership rather than a standard client / supplier arrangement. In our view that makes for a better business relationship, which should deliver benefits to both parties over a longer term.

If you need a new website or have a website which isn’t delivering for your business, please call us today on Swindon (01793) 886294 to discuss your needs or email us and we will call you back. We would be delighted to hear from you.

In case you are not aware Pink Fish Associates Limited is an Internet Marketing and Website Design company based in Swindon, Wiltshire servicing businesses along the M4  corridor between London and Bristol and up into the South Midlands and around the South West.