Top Tips for good logo design

Your brand is everything and gives a first impression via your website or business card often before anyone has met you or you have spoken a word. So having a good brand identity or logo is very important. Logos are complex to design and often take time and effort to get right.

 Please see link to some examples we had done for clients at Pink Fish plus a link to some other good logos to give you some ideas.  

 http://pink-fish.co.uk/logo-design?detectflash=false 

http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/ 

http://www.smashingmagazine.com/2009/04/01/drawing-inspiration-from-creative-logos/

 Simple guide to good logos : 

1. Light or dark back grounds- dark on light reads better but doesn’t always look so strong.
2. Colours and textures. – please indicate the colours you like or don’t like.
3. Type faces and fonts – any preference to modern or traditional . bold or light.
4. Having a symbol to go with the letters. –Often good idea as the symbol adds to the logo  and sometimes works instead of the wording – Famous brand Nike tick is so simple.
5. Decide where the logo is going to used and what size it needs to be? Good logos work very small on a business cards  and letterheads or massive at a trade show or on a banner at a breakfast meet or training session.
6. Think how the logo will be printed? At home on an ink jet or lazer printer or produced by a commercial printer on textured paper? With Digital printing the logo can be printed very cheaply, but avoid cut outs and groovy shaped cards, as the need a dye cut to get the shape. Embossing or foiling can look great, but be expensive. 

To learn more about how a new logo could help your business contact us for more details.