Happy New Year to all our Customers and Friends

Top Tips for good logo design

Your brand is everything and gives a first impression via your website or business card often before anyone has met you or you have spoken a word. So having a good brand identity or logo is very important. Logos are complex to design and often take time and effort to get right.

 Please see link to some examples we had done for clients at Pink Fish plus a link to some other good logos to give you some ideas.  

 http://pink-fish.co.uk/logo-design?detectflash=false 

http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/ 

http://www.smashingmagazine.com/2009/04/01/drawing-inspiration-from-creative-logos/

 Simple guide to good logos : 

1. Light or dark back grounds- dark on light reads better but doesn’t always look so strong.
2. Colours and textures. – please indicate the colours you like or don’t like.
3. Type faces and fonts – any preference to modern or traditional . bold or light.
4. Having a symbol to go with the letters. –Often good idea as the symbol adds to the logo  and sometimes works instead of the wording – Famous brand Nike tick is so simple.
5. Decide where the logo is going to used and what size it needs to be? Good logos work very small on a business cards  and letterheads or massive at a trade show or on a banner at a breakfast meet or training session.
6. Think how the logo will be printed? At home on an ink jet or lazer printer or produced by a commercial printer on textured paper? With Digital printing the logo can be printed very cheaply, but avoid cut outs and groovy shaped cards, as the need a dye cut to get the shape. Embossing or foiling can look great, but be expensive. 

To learn more about how a new logo could help your business contact us for more details.

Chris Evans’s PR People think we are great !!

Baileys Coaches recently received a call from Chris Evans’s PR team asking if they would provide coaches for Children in Need.

Emma the owner was delighted to be asked if alittle upprised to get the call, being a local coach company and not a national one. She had a conservation about dates times and fees, and in closing asked why they had been selected from the hundreds of coach companies in the region.

The PR lady simply stated that the Baileys Coaches website was so clear and easy to use that they had no hesitation in calling Baileys to help with Children In Need.

A simple and positive example of how  a Pink Fish website can attract quality business.

Top 5 tips for Great Website design

1. Title – Make the title dazzling. A Web site title such as “Welcome to our Web Site” is not very catchy. Without a powerful title for your Web site your visitors won’t click on it or go further into your website and your pay per click fee will be wasted on a “Bounced” customer.

2. Columns – How many columns you use in your Web pages changes your whole Web site structure. Choose carefully between 2 and 3 columns, depending on how much text you have and the number of boxes and pictures, featured on your home page. Read more