What is the Point!

What is the Point size or the type face on your Logo?

We have found a website that will help you identify your logo typeface. This clever site allows you to upload an image and then it will tell you what the type face is. So if your logo, letterhead , or sign was designed some time ago and you cant remember what the type face is? Simple use this free website.  

http://new.myfonts.com/WhatTheFont/

What’s in what’s out?

The net is changing at an incredible rate and some things that worked before with website SEO no longer apply.

Where keywords and on page phases used to help with a websites ranking these no longer apply. Only keywords in the titles or descriptions are now ranked by Google.

 Yahoo, Bing and some of the others still use these key words but Google do not. Links used to be important and designers would put keywords and phases into the body text on web pages. Google have found that unscrupulous web designers were purchasing large amounts of links, from link farms, and embedding them into footers on websites. This practice has now been banned, and a link will only make a difference if it’s included in a piece of relevant text about that subject.

There are many companies claiming to guarantee 1^st or 2^nd place listing on Google but unless you have a large budget and a unique products or service the likely hood of your business being Number one for any period of time is unlikely.

 If you need any help with the SEO of your website please contact us for some free advise.

Plenty of fish in the sea…but not many pink ones

Pink Fish Associates are Different? 

Pink Fish Associates are based near to Hungerford on the Berkshire / Wiltshire borders. Ideally located to service the M4 corridor from Bristol to London. We design, build, maintain and host various types of websites from small brochure sites to large ecommerce shops. We know that there are many web designers in the UK and some do a fine job and some don’t.  But all of these designers vary greatly in what they offer and the prices they charge.

At Pink Fish Associates we like to keep it simple, there are Graphic Designers that design and build websites from a design point of view and Technical Developers that build websites from a functional perspective. Sadly both are not good at both parts. Designers are not technical and Techies typically are not creative in design. At Pink Fish we know the answer is simple? Split the job into sections and use the right person to do the thing they are best at and do very well.

Best of Both Worlds

We use the best of both to produce stunning designs, but have high functioning architecture and can be found on Google and be a good return on your investment. It’s a simple as 123 Design, Functionality, and Visibility.

 Our clients are typically small independent companies and businesses that have tried the “Web in a Box”. Or they have had a friend or family member create their first website and it hasn’t preformed well. Or it  just isn’t professional looking enough to represent your business and allow you to show it off and be something you can be proud!

 Alternatively you may have invested several thousand pounds in your website a few years ago and are reluctant to change it as the cost was a big investment. Are you are still paying for a high hosting or maintenance package and you don’t see your web designers unless it’s renewal time… sound familiar?  

Pink Fish can create you a new professional looking and high functioning website that  you can be proud of and could be nowhere near as expensive as you might think.  The websites we produce work in raising the profile and profitability of our clients.

 Pink Fish pride ourselves on keeping in touch and encouraging our clients to self maintain and change their website regularly. By working with us you get a knowledgeable and professional business partner that can guide you through the fast expansion of the internet and help your online presence match your business growth and goals.

 Click Here to read our testimonials for more information. Or call us to day to discuss what we can do for your business. Please take a minute or two to view our online portfolio, these are just a few of the 300 websites that we have been involved in. We would encourage you to contact us today if you have any questions about the services we offer.

 How do we do it?

 We listen to what your business is all about, and then draw on over 13 years experience to produce a website that will enhance your business brand. We can build a platform that you can be managed, changed, and run by you in the sound knowledge that we are close at hand to help if there is something that needs building for you.

We work to make the website search engine friendly and ensure that your customers find you and your search words are the ones they are typing into Google. We can see this from the reports and results that your website produces and advise you on an online strategy including setting up links to Face Book Twitter and Linked In. 

 We also offer new domains and email services plus we host and maintain websites and can offer hosting packages from £25 per month.

 Why Us ?

All of this sounds fine but it’s sounds expensive? Not at all, we have website solutions that start at £1,000. We believe that a business that is prepared to invest a minimum of £1000 in a website that it is a serious about their marketing and brand. This company would value a professional web design agency in the same way they value their accounts, solicitors. They know the require of a good web strategy.

Get in touch today to discuss how we can help you get a return on your investment.

Hottest April in 300 Years

Last month saw an amazing few days of sunshine, we had the Royal wedding and two sets of Bank Holidays and short weeks. If you are in the web business, which we are, this was an interesting time to see the trends across the web and who was “Trending” about what.

If your website isn’t visible and doesn’t have a Blog or interactive area then you are unlikely to get any traffic.

There is an opportunity to have a blog at an amazing price simply contact us to get this sunshine deal.

Its easy when you know How?

The problem with many websites is that there is always a 3 way battle between the visual Design, the technical functionality and the SEO compliance.

Some Technical designers design purely with SEO in mind and consequently the layout fits all the compliance and is Google friendly, but lacks some of the visual impact and tend to look like every other website designed in this way.

The other end of the spectrum is a beautifully stunning website that is full of graphics and incorporate flash and trendy plug ins, but can be seen by Google and is never found unless you know the URL.

The answer is to use all three tribes and have a project manager sit in between the web producers and the client to achieve the best of all worlds. Not an easy task, as designers by nature are passionate about design, Techies and SEO people don’t see the point in pretty pictures if they can t be seen by Google.

But there is a another element to this argument, in that is not about design or functionality is about marketing! Its really all about getting business enquires. This is the main and most import role of a website. It’s great to have a pretty website and create a good customer experience and its important for it to be seen and found on Google.

But if the website isn’t leading to genuine good quality enquires from customers, that wish to purchase your goods or services. Then it’s not a good investment and isn’t doing its job.

If your business isn’t getting at least one enquiry every week from your website? Then it needs looking at by a professional firm that knows how to pull all the elements together and make the website earning its keep.

Website check list

The following checklist will get you started on the key issues to consider when developing your own website compliance checklist. Please keep in mind this checklist is provided as an overview of these issues. If your website doesn’t rank against these checks please contact us for more information.

Use of Logos and Pictures
• Do any pages have materials with copyrights, trademarks, or service marks (including photos or drawings)? Make sure you have appropriate approvals to use or link to these materials.

Disclosures and Notices
• Be sure your site advertises terms that will actually be available, especially when rates are increasing or decreasing.
• Are other disclosures presented in a clear and conspicuous manner?

Links
• Are there links to third parties? If so, do the links imply endorsement of third-party products or services? Have you reviewed the security and privacy policies of the linked third parties?
• Has all information been through an advertising clearance process (review) before posting?

General
• Does your website display your company registration number, registered address and VAT number?
• Does your website show out of date offers, promotions and functions or events from 2010?
• Is your website displayed in all browsers
• Can your website be seen on Google, Yahoo, Bing and Chrome?

Its all about being different?

We are trying to do the same things. Build successful businesses, keep our customers happy, do effective marketing, network every morning, and meet and greet new customers and suppliers at night. Plus try to make money and be profitable along the way. One man or woman can only be in one place at one time and there are only 24 hours in one day. So what’s the answer……. Read more

All in One place

    We offer a variety of services and can appoint a team of professionals to your webs project and so you can have the benifit of an agancy approach without the price tag.