People do Judge a book / website by its cover

 Why having a good home page is vitual to online success. 

I hate to dash one of your childhood maxims, but people do judge books by their covers. And in web terms, your book cover is your website’s homepage. For small businesses especially, your homepage is your storefront, your calling card, your pick-up line.

Here are eight tips to de-cheese your small business homepage by Stephanie B.

This post orginally appeared on American Express Forum. Click here for link to full article  

The net is 20 years old today

Tim Burners Lee first launched the World Wide Web back in August 1991.  

Since then the net has become part of our lives and we would find it difficult to live without the internet.  The future of the internet is assured and the biggest change will be in languages on the internet. Up until now the net has been mainly in English and typed text has been the Roman alphabet. Large amounts of the population are non English speaking and do not use the Roman alphabet.

 This is likely to change in the coming years and we will see more and more users coming online from countries that do not speak or write in English. Strict controls over social media and internet surfing in non democratic cultures will come under pressure from the population to allow internet access.

 The web is 20 years old and is not going away we all wonder where things will be in another 20 years?

The future is Flat

See how the world could be if the Iphone takes over the world?

This amazing video advert shows what is available now to purchase,  just think what will come in the next 10 years.?

http://www.youtube.com/watch_popup?v=6Cf7IL_eZ38&vq=medium

What is the Point!

What is the Point size or the type face on your Logo?

We have found a website that will help you identify your logo typeface. This clever site allows you to upload an image and then it will tell you what the type face is. So if your logo, letterhead , or sign was designed some time ago and you cant remember what the type face is? Simple use this free website.  

http://new.myfonts.com/WhatTheFont/

What’s in what’s out?

The net is changing at an incredible rate and some things that worked before with website SEO no longer apply.

Where keywords and on page phases used to help with a websites ranking these no longer apply. Only keywords in the titles or descriptions are now ranked by Google.

 Yahoo, Bing and some of the others still use these key words but Google do not. Links used to be important and designers would put keywords and phases into the body text on web pages. Google have found that unscrupulous web designers were purchasing large amounts of links, from link farms, and embedding them into footers on websites. This practice has now been banned, and a link will only make a difference if it’s included in a piece of relevant text about that subject.

There are many companies claiming to guarantee 1^st or 2^nd place listing on Google but unless you have a large budget and a unique products or service the likely hood of your business being Number one for any period of time is unlikely.

 If you need any help with the SEO of your website please contact us for some free advise.